Don't be misled by beetroot products not declaring their nitrate content.

Whether you are new to dietary nitrate supplementation or have been using beetroot juice to increase your sporting performances for a while now, don’t be fooled by the many new sports nutrition products making all sorts of wild claims and do your research properly.

Speaking to Nutra Ingredients, Jonathan Cartwright, Beet It Sport Brand Manager declared: ‘Athletes are being misled by beetroot products that are not labelled with their nitrate content, or by beetroot products that do not provide an adequate dose of nitrate per serving’. According to him, many beetroot drinks and supplements actually contain less than the 300mg dose of nitrate recommended by the International Olympic Committee (IOC). This was reported in a 2008 study by Edgar J. Gallardo and Andrew R. Coggan.

This variance is not only explained by the raw material used but also comes down to how beetroots are processed and transformed during the manufacturing stage. Lawrence Mallinson, Managing Director at Beet It Sport explained this further: ‘Beetroots have highly variable nitrate content and unless you try very hard – as we do- to ensure the beetroot juice is highly concentrated in a way to protect the nitrate – there is likely to be little there […] a consumer would need 293 pills of one particular product to get the nitrate equivalent of one of our Beet It Shots’.

Backed by over 220 published medical and sports performance research papers worldwide, Beet It Sport is the only beetroot juice brand that delivers a consistent, adequate dose of dietary nitrate per serving and is trusted by the worlds sporting elite.

In December, Beet It Sport won Best Sports Drinks and Best Pre-Workout Product at the European Specialist Sports Nutrition Alliance Awards.

Contact Us

UntitledCreated with Sketch.
Beet It Sport SA
Telephone (Cell/WhatsApp)

How to become a Stockist?

UntitledCreated with Sketch.

Contact us to find out more


Delivery Information

UntitledCreated with Sketch.
FREE DELIVERY on orders over R600.00.
Orders less than R600.00 will be charged a standard delivery fee of R95.00.

Customers can anticipate delivery of their orders within 5-7 working days from date of purchase.

We’ve partnered with Pargo to get your order to you as quickly and as safely as possible.

For more information on Pargo, click here:

Return & Refunds Policy

UntitledCreated with Sketch.

At Sports Products SA, we want you to be happy with your purchase, and if for any reason you’re not, we would like to hear about it and make it right!

You can return any unwanted product to us within 10 days of receipt of your order, provided that:

  1. The product is in its original new condition, and suitable for re-selling.
  2. The product is in the original packaging.                                                      

Please CONTACT US with your unique order number and the reason for the return. Upon completion of our returns inspection, we will process the applicable refund to your bank account.

If you have received product that is damaged in any way, we’re as upset as you are! Please take a picture of the damaged product and send it to us, we will immediately dispatch a replacement order and arrange for your damaged product to be returned.

Thank You

UntitledCreated with Sketch.
Your subscription has been confirmed.
You’ve been added to our mailing list and will hear from us soon!

Click here to return to our home page
Play Video