Award-winning Beet It Sport launches in South Africa!

Beet It Sport, the natural nitrate supplement most trusted by the world’s sporting elite, is now available in South Africa.

Using 100 percent natural ingredients and an innovative concentration process, Beet It Sport delivers a consistent 400mg dose of dietary nitrate derived solely from concentrated beetroot juice, packed into a pocket-sized 70ml shot.

“Beet It Sport Nitrate 400 Concentrated Beetroot Juice shots are recognised as the ‘gold standard’ natural nitrate product by both researchers and elite athletes around the world,” says Jonathan Cartwright, Beet It Sport UK Specialist. “Our Nitrate 400 shots are the only beetroot juice product on the market to deliver a consistent, adequate dose of dietary nitrate serving – they’re designed to be conveniently consumed in one quick hit, to naturally boost sporting performance.”

“We are delighted to have our Beet It Sport products available in the sport loving country of South Africa,” continues Cartwright. “Beet It Sport is used by an extraordinarily high percentage of the elite sports world – such as professional teams in UCI World Tour, Triathlon, Rowing, English Premier League, International Rugby Union, NFL, NBA and many more – professional teams in South Africa will certainly be in good company using Beet It Sport”.

The launch in South Africa comes after a successful double award-winning year for Beet It Sport, with their Nitrate 400 shots winning ‘Best Pre-workout Product’ and ‘Best Sports Drink’ at the 2020 European Sports Specialist Nutrition Awards.

“Over 1 million Beet It shots are sold annually across 25 countries, including the UK, US, and Australia. Beet It Sport has been used in more than 200 independent scientific studies worldwide,” continues Cartwright. “Beet It Sport is one of the few sports supplements that is backed up by real-world and clinical evidence of efficacy”.

Beet It Sport is Informed Sport certified, which means every batch of product is tested by LGC’s world class sports anti-doping laboratory for contamination against a broad range of banned substances in sport. When you see the Informed Sport quality mark, you can be assured that it has passed the most stringent testing.

PRODUCT INFORMATIONBeet It Sport Nitrate 400 Concentrated Beetroot Shot 


Concentrated beetroot juice (98%),

lemon juice (2%); made from concentrates.

Usage Guidelines: 

Consume 1 or 2 shots one to three hours before training and up to six days before competition or race day.

Retail Price:

70ml x 3pack / R145.00

70ml x 6 pack / R275.00

70ml x 15 pack / R645.00


Availability in South Africa:


Purchase online:

Purchase instore:

Specialized Bike Store Tygerberg:  86 Edward Rd, Bo Oakdale, Cape Town, 7530

Specialized Bike Store Stellenbosch: 33 Canterbury Ln, Paradyskloof, Stellenbosch, 7600



Natural nitrate is converted to nitrite by bacteria on the tongue.  As nitrite enters the blood stream it is converted to nitric oxide.  Nitric oxide is a vasodilator (it opens/dilates blood vessels) responsible for boosting blood flow which increases oxygen supply to the working muscle, thereby enhancing endurance performance.  In 2018, the International Olympic Committee concluded that dietary nitrate supplementation has been associated with up to:

25% increase in exercise time to exhaustion

5% improvement in sprint performance

3% increase in time-trial performance

For more information CLICK HERE to watch the official Beet It Sport Video.

BEET IT SPORT and the NN Running Team:

Beet It Sport is an Official Partner to the world famous NN Running Team, who collectively hold the 5000m, 10000m, 15000m (Joshua Cheptegei), half marathon (Geoffrey Kamworor) and marathon (Eliud Kipchoge) world records.

It’s great to see that our team has established a partnership with Beet It Sport – another great development in terms of support to all of the athletes in our team.” – Eliud KipchogeKipchoge drank Beet It Sport in the run up to his Marathon World Record of 2:01:39, Berlin, 2018.  

Follow us on Facebook:  @beetitsa

Instagram:  @beetitsport_sa

Hashtag:  #BeetYourBest

For additional information on Beet It Sport SA please contact 064 866 5548 or email

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Delivery Information

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FREE DELIVERY on orders over R600.00.
Orders less than R600.00 will be charged a standard delivery fee of R95.00.

Customers can anticipate delivery of their orders within 5-7 working days from date of purchase.

We’ve partnered with Pargo to get your order to you as quickly and as safely as possible.

For more information on Pargo, click here:

Return & Refunds Policy

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At Sports Products SA, we want you to be happy with your purchase, and if for any reason you’re not, we would like to hear about it and make it right!

You can return any unwanted product to us within 10 days of receipt of your order, provided that:

  1. The product is in its original new condition, and suitable for re-selling.
  2. The product is in the original packaging.                                                      

Please CONTACT US with your unique order number and the reason for the return. Upon completion of our returns inspection, we will process the applicable refund to your bank account.

If you have received product that is damaged in any way, we’re as upset as you are! Please take a picture of the damaged product and send it to us, we will immediately dispatch a replacement order and arrange for your damaged product to be returned.

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